She was born in London and grew up between the capital and the English countryside. She realized studies of art and design then she made fashion collections of fashion with a sensual and natural style. Stella McCartney is today the most engaged fashion designer in luxury field.
In 1997 she had a great success at Chloe in Paris. And in 2001, Stella McCartney founded her own fashion house owned by the Kering Group (50%). It is a luxury brand that is present all over the world (shops and website).
Since she is young, Stella McCartney is vegetarian and therefore never wanted to use leather or fur, feather or animal tissue in her creations. She expresses its commitment to sustainable development in all its collections. She wants to convey the image of a responsible, honest and modern luxury company.
She has a real talent in fashion. She makes collections for women (clothes, accessories, lingerie, glasses, perfumes) but also for children. But Stella McCartney campaigns daily for a more ethical and sustainable fashion especially in the luxury sector.
In September 2019 she presented her most sustainable collection until today and it’s a way to truly share her commitment to sustainable fashion. His collection was made of 75% ecological clothing. This fashion show was at the origin of a textile revolution also with its fully recyclable fake fur coat composed of 37% of plant organisms.
His fashion shows are always eagerly awaited because they are very surprising and committed. The British designer truly knows how to combine luxury with the environment and sustainability. She is talented and inspires many people.
After leaving the luxury group Kering, in 2019 Stella McCartney shared of its capital to the leading group LVMH to accelerate the development of Stella McCartney. It is also a way to highlight the British ambassador for LVMH’s sustainable development operations. The designer is therefore desired by the luxury leader to promote its sustainability policy.
Her main ambition at Stella McCartney is truly to create an eco-friendly and elegant fashion while trying to make the other creators of the sector react.She continues to work and develop new materials such as organic cotton, the « sustainable » viscose (natural fibers from ecologically responsible forests), recycled polyester …
Stella McCartney participates in events, conferences related to sustainable development. For example, she participated in the event at the Palais Garnier in Paris with many actors involved in the environmental cause to discuss the future of sustainable fashion.
Today, Stella McCartney collaborates with Adidas to realize the StanSmith 100% vegan (limited edition) to 250 €. Is it a communication or a real sustainability collaboration? In any case, Stella McCartney has influenced Adidas to an eco-friendly fashion product so it’s a great initiative!
The British designer is increasingly reacting fashion and luxury brands. His sustainable commitment is progressively transmitted. It makes react the luxury houses but also the consumers.
the green fashion tribune 